The strength of the team is each individual member.
The strength of each member is the team.
” -Phil Jackson

The Team

Doug Carter
President

Doug is originally from Roanoke, Virginia and moved to the Tampa Bay area to work in the health club industry. Doug earned his business degree from East Tennessee State University (ETSU). After operating and owning several health club chains, he noticed a need for a central source for all fitness necessities such as equipment, flooring, lockers, floor plan design, etc.
After working for a company which offered the above, he decided to branch-out on his own and FITREV was born. Doug’s favorite part of his job is working with the many amazing people who are a part of the FITREV team and designing exciting projects – watching fitness facilities transform from retro-rejects to fierce training centers.
Give Doug a call today at (813) – 870-2966 for a free consultation

Susan joins the team with 20+ years spent in the mortgage industry. She holds a BA in Mass Communications with a minor in Web Design. In her spare time, she volunteers for a cause – animal rescue, March Of Dimes, American Cancer Society and many small, local causes. She received the American Red Cross Good Samaritan Award in 2010 and was nominated for the Andrew Carnegie Heroes for Acts of Civilian Heroism Award. In 2018, she partnered with Door of Hope in Tampa to honor the foster families for their acts of great kindness to our local children in need. 
​Susan now joins the team at FitRev, “Doug was instrumental at the start of my sales career here in Florida and I’m excited about the opportunity. 
​Give Susan  a call today at (813) – 870-2966 ext. 306​

our reps

Ed Culhane
Central Florida Territory Manager

Ed, born and raised in Upstate New York, has made Orlando his home.
Ed is an A.C.E. Certified Personal Trainer and T.P.I. Certified Golf Fitness Professional with a broad range of experience throughout the fitness industry. “Coming from a background of athletics and fitness, I am extremely excited to provide others with the tools that gave me the ability to share my passion of fitness with others and succeed within my craft.”

Contact Ed today at (407) 818-2054 for any of your fitness equipment needs.

Guillermo Frizza
Southwest Florida Territory Manager

Arlington, Virginia native, Guillermo was raised in Paraguay, South America, but moved to Naples, FL when he was 16 years old.

Guillermo has worked in the fitness equipment industry for eight years, so it came as a natural transition to join the FITREV team. Guillermo mostly enjoys providing comprehensive solutions to sometimes challenging situations.

Contact Guillermo today at (239) 404-3139 for your fitness equipment needs.

Sabrina Bland
Tampa Bay Territory Manager

Sabrina is a proud Florida Native who grew up in North Tampa, participating in dance and a variety of sports before finding her passion on the soccer field at the age of 10. Her dedication and love for competition drove her success, ultimately earning a scholarship to play soccer at the University of Florida, and be a part of the Gator’s inaugural season of women’s soccer. Sabrina has maintained a love for fitness, sports and competition.

After a few years of looking for a way to combine her passion for fitness with her job, she chose to take a leap of faith and leave her corporate career behind to pursue new opportunities. “I love helping people be the best version of themselves. As a part of the FITREV Team, I am able to do just that! Working with my clients to create a fun and effective fitness facility with quality equipment is the best, giving others a clear path to staying healthy and fit is the ultimate reward.”

Give Sabrina a call today at (813) -895-2599 for any of your fitness equipment needs.

Tyler Johnson
Northwest Territory Manager

Tyler is originally from Tiffin, Ohio and moved to Florida in 2015 after graduating from Heidelberg University with a bachelor’s in Health and Human Performance. During college, Tyler played football for Heidelberg as an offensive lineman. Prior to FITREV, Tyler worked in the supplement and personal training industry before discovering his passion in fitness equipment sales.

“My favorite part of the job is that no days are the same and everyone has a different goal in mind. I enjoy making sure each goal is achieved and there’s nothing better than that feeling of satisfaction from both parties.”

Matt Kennedy Service Coordinator
Benjamin Jones Service Technician
Ken Christianson Service Technician
Korelle Foote Office Admin
Nate Stringer Service Technician

contact us today to get started with a free consult